The science of beauty

I’ll be the first to admit that I’m not an avid beauty buff. I hardly wear makeup (although I appreciate the artistic prowess necessary to apply it, and I CAN do that) and as for hair, I like to experiment with different colors – sometimes unnatural, orange is a favorite – rather than styles.

It surprised me, then, when I started taking a liking to the beauty content I wrote myself out of pure need (aka slim budget and few internal copywriting resources). Here’s a recent favorite that I spun to pair with my other love: figuring out WHY things work.

Apparently the Outbrain crowd liked it too, because it was a hit! Well, actually 1,318,567 hits to be exact.

The science behind coconut oil for your hair – written by yours truly for Walmart Beauty.